Hanes is the #1 apparel brand in the U.S. Hanes.com reinforces the Hanes’ brand promise of providing comfortable apparel that gives you confidence from the inside and out.
Responsbile for creative strategy and execution of Hanes.com.
Since 1919 Champion has inspired athletes on and off the field with its authentic, American athletic apparel.
Champion.com serves as the face of the brand. The goal of the website is to elevate the Champion brand, build brand awareness and stay relevant in the market place in order to continue to drive the demand for our products.
Part of the HanesBrands Inc. portfolio. Responsible for creative strategy and execution of Champion.com.
Maidenform.com provides beautiful collections of intimates and shapewear for sensual styling, luxurious fabrics, and superior fit.
Part of the HanesBrands Inc. portfolio. Responsible for creative strategy and design execution for Maidenform.com
Inclusive sizing made for every body. Live your best in Bali. Provides All-Day Support. Seamless Design.
Part of the HanesBrand Inc. portfolio. Responsible for creative strategy and execution of Balibras.com.
One Hanes Place provides customers with the most convenient Shopping experience possible. Styles from brands including Bali, Playtex, Maidenform, and Hanes.
Part of the HanesBrands Inc. portfolio. Responsible for creative strategy and execution of OneHanesPlace.com.
With the increasing number of products in the Clif Bar family, a new company identity or “tool box” of brand elements were created to bring consistency to the Clif Bar and Clif Bar sub-brands. The new look and feel was applied across all marketing channels— packaging, trade collateral, advertising, website, event signage as well as all company vans and sports wear.
From top to bottom: Clif Bar, Clif Bar Lip Balm, Clif Bar Family Brochure, Clif Bar and Luna Vans, Clif Nectar Bar, Clif Nectar Bar Caddies, Clif Shot Gel, Clif Shot Caddy, Clif Bar Shot Bloks
Similar to the challenges of Clif Bar, Luna Bar packaging needed a refresh— the old packaging lacked shelf presence and flavor identification. The new design simplified the Luna logo, made the graphic elements bolder and brighter. Larger flavor bands and flavor names allowed consumers to quickly identify the flavor offerings. Luna also was challenged with the increasing number of products in its family. A “tool box” of brand elements were applied across all product extensions and their marketing channels to bring consistency to the Luna brand.
From top to bottom: Luna Bar, Luna Bar Caddies, Luna Sunrise, Luna Elixir, Luna Elixir Caddy, Luna Tea Cakes & Luna Iced Tea (a partnership with Republic of Tea), Luna Sport, Luna Sport Caddy, Luna Sport Collateral, Luna Sport Event Tent and Van, Luna Fest Invitation, Luna Website, Luna T-Shirt & Water Bottle.
Iconic Sport is a company with a fresh take on women’s active sportswear that fits, flatters and protects. Its performance-enhancing design is for all sports—golf, biking, running, yoga, fitness and other outdoor activities.
The new package design supports the brand's fun, active and performance-enhancing personality. It also creates high visibility and clear product categorization on the store shelf.
A selection of brand identities for companies from a wide range of industries; technology, food, construction and entertainment.
From top to bottom: The W Group, Iron Planet, Double Rainbow Ice Cream, HK Anderson, Dreamers Food, Sun Microsystems, San Francisco Bay to Breakers, Cybersmith Cafe
A consolidation of three of the oldest pretzel manufacturers in the U.S. that sells only to specialty brands. National Pretzel needed a new identity that represented their mission to maintain their quality of products and heritage.
From top to bottom: Chronicle Books: Napa Valley, Cover; Chapter Titles; American Typeplay, Cover; Chapter Titles, Entertainment Weekly: Chapter Titles, Pages.
Somersaults are the result of their quest to create healthy, tasty snacks for people who want more than just empty nutrition. Focusing on the sunflower seed as the main ingredient, they offer the perfect blend of protein, fiber and balanced nutrition.
The packaging refresh maintained the fun characters of the brand and further clarified the key ingredients and their benefits. A "tool box" of brand elements were applied across all marketing communication—packaging, collateral, digital, and event graphics.
Founded by Napa Valley chef, vintner, TV host and author, Michael Chiarello, the NapaStyle catalog was created to showcase his eclectic mix of handcrafted home goods and artisanal specialty foods that celebrate all things cooking, entertaining, wine, garden and home.
Giddy Snacks are wholesome foods for kids. The goal was to create a more interactive packaging solution for kids and parents to enjoy together.
